Why Motivating People Doesn’t Work


Top consultant, trainer, and coach Susan Fowler says: “Stop trying to motivate people. They are already, but generally in superficial, short-term ways.”

Fowler applies psychological discoveries to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but also gives them a profound sense of purpose.

Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and discover how their jobs can meet deeper psychological needs—for autonomy, relatedness, and competence—that science tells us result in meaningful and sustainable motivation.

Susan’s book is the groundbreaking answer for leaders who want to “get motivation” right!