Startup and growth stage B2B tech.
Phone or video conference.
I don’t have B2C experience so my go to market strategy help is less relevant there.
I help high growth companies craft a strategic narrative and win a market leadership position in their category (Sales Enablement, NOW CX). I have experience building the marketing, BD and sales functions. Every year we’ve hit 100% ARR growth for the past 9 years. My sweet spot is $0 - $75M of ARR. In 2021, I co-authored "Experience is Everything," a book about the future of customer service in an increasingly digital world. I cut my teeth in finance and consulting and use that analytical rigor to build a high performance marketing and sales funnels. As a musician and songwriter I enjoy performing and use my lack of stage fright as a keynote speaker, podcast host and webinar speaker (and it keeps me active on IG). I've published articles in Forbes, CMSWire and contribute as a guest blogger on multiple martech blogs. Because people buy with emotion, I believe in hero stories, content marketing and customer community. The thriving Sales Enablement community (thousands of people today) began in a windowless conference room at our first Seismic Shift annual event in 2014 with 19 people in the room. Everything starts small. I love analogies, especially related to wine, music and sports, and use them to relate marketing activities to other parts of the organization. I'm passionate about helping others build their careers. I mentor and volunteer to help those early in their careers get into tech with Harvard Student Agencies Dev and Visible Hands. I've taught workshop sessions on positioning and customer segmentation. I enjoy advising the CEOs of two startup tech companies, ValueShares, Inc. and ACTivate.
