An early stage B2C company that is hunting for PMF or has recently uncovered PMF. For pre-PMF fit I'd guide through customer research, developing a compelling value proposition and testing these hypothesis. For post-PMF (but still early stage) companies they might need help in strategising and testing what acquisition channels might work, how to improve conversion rate or retention rate and ultimately set them up to start scaling their channels.
It really depends on the client and their needs. At the beginning, the work is usually a bit heavier and there might be regular calls/slacks or loom videos being sent around. Once the project is establish I like doing a weekly or fortnightly call. But generally I'm also available on their slack channels .
Because I focus on early stage, I often find that some companies are looking for an execution person, and that's not what I offer.
