Tech companies who are at a strategic cross-road. For early stage start-ups, this means around the time of their first round when they have to define their market, target customer, user value proposition, competitive advantage. For later stage companies, this means when they need to figure out how and where to scale and whether and how to expand to adjacent customer segments and adjacent markets. For more established companies, this means when they need to set up a dedicated Business Strategy function or their market is saturated and their product commoditized and they need to either go into other verticals or invest in differentiation.
It depends on the project. I am available for weekly coaching and more involved work.
Businesses who have figured out their PMF and just need to scale in their current market. Companies who only need to reduce their costs.
