http://joshua.herzig-marx.com/2006/03/08/it-management-should-be-able-to/ An outsider looking in to grocery Wed, 03 Mar 2010 10:58:31 +0000 hourly 1 http://wordpress.com/ http://joshua.herzig-marx.com/2006/03/08/it-management-should-be-able-to/#comment-284 Fri, 14 Apr 2006 17:31:00 +0000 http://joshua.herzig-marx.com/?p=86#comment-284 [...] Pricing isn’t just a tool for completing and invoice or estimate. Pricing is a marketing signal. Pricing yourself low signals that you don’t value your work or consider your product above average. Customers who choose you for your price signal that they care less about your quality. A while back, I stated that an IT project has only three requirements: cost, functionality, and schedule, and that only two of those may be specified. Choosing your business’ product based on price signals that your client doesn’t care either about schedule or functionality (and quality is a function). Price yourself right, and you get the clients you want. [...]

]]> http://joshua.herzig-marx.com/2006/03/08/it-management-should-be-able-to/#comment-283 Thu, 09 Mar 2006 21:30:17 +0000 http://joshua.herzig-marx.com/?p=86#comment-283 [...] In talking about the role of price in marketing, Seth Godin reinforces my beliefs about IT management. Yesterday I said that price is your tool as the vendor to communicate with your customer. And the price you set shouldn’t necessarily be based on your costs. Seth says: My point, and I do have one, is that price is a signal, a story, a situational decision that is never absolute. [...]

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