…Now!
In honor of my sister in law, who’s coming to visit. She used to pin down my wife and poke her in the chest until she could name seven breakfast cereals. Who’d have thought five would be more fair?
How many shampoo brands can you name spontaneously? The average is about five for shampoo category. Within the context of merchandising, that figure is quite dependent on product category structure and distribution rate (the number of brands) in the shelf space. It could be as low as two when the category is inactive and calm such as kitchen detergent and as high as five when the category is active and noisy such as shampoo or skincare. The phenomena we have seen in the old mass marketing environments.
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He goes on to suggest that people can name more blogs, and that this suggests blogs are a different kind of product. But how many with a 7 year old pounding on you? (via Buzz Machine)
